Finance and Business Blog

COVID-19 has really hit the hospitality and retail industries quite hard. If you run a shopping mall, store or restaurant, chances are that you are counting down the days until you can open your doors to the public once again. While there will certainly be no shortage of people who are itching to go out for a shopping spree or a nice meal after being stuck indoors for the last few months, putting a marketing plan in place now to attract new customers and ensure the speedy recovery of your restaurant after the coronavirus crisis is crucial. Here are some great ideas that you might want to try in order to attract more customers post-COVID-19.

Offer Something for Families

Family meals have been a thing of the past for a while, so those with kids and teens will be eagerly awaiting the chance to go out and enjoy a meal or a day out together. Consider marketing your business to those with young children by making some family-friendly additions, like a kids’ play area or even an electric ride-on dinosaur that kids can enjoy having fun with if you have space. Kids, in particular, have been really bored throughout COVID-19 with schools closing, and many have been stuck at home in nice weather without the usual things to do, so the more activities for them, the better.

Try a New Menu

After COVID-19, more people might be wanting to try something new, especially if they have been thinking about everything that they usually take for granted while being unable to take part in it. If you run a restaurant, now might be a good time to think about making some new additions to your menu, and you can use this to engage with and develop stronger relationships with your customers in the run-up to reopening. For example, you might want to post some polls on your Facebook page or Twitter feed to ask your customers what kind of new dishes they would prefer to see the most when they can come back after the lockdown. This not only helps you find out more and get to know your customers better, but is also a sure way to show that you’re thinking about them during this difficult time.

Have a Reopening Night

Imagine you are opening the doors to your store for the first time, and treat reopening after COVID-19 in much the same way that you would treat a launch night. A re-launch night can be a fun event for your customers to look forward to and you can create some buzz and get people talking about your business on social media in the run-up to the grand reopening. Do something exciting like throwing a party or offer free drinks to customers to celebrate; the choice is yours. Take a look around and see what your competitors are planning to do so that you can make sure your re-launch night is bigger and better.

Hospitality and retail have taken a particularly big hit by the COVID-19 crisis, and to speed up recovery, you want to make sure that customers are eager to return once you reopen.

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