Archive for November, 2021

Things to consider before launching an email campaign  

 Email marketing is popular technique businesses use majorly to reach audiences who could be interested in their brand.   
Some marketers consider email marketing as an outdated practice.     However, they are not aware that despite all changes in the marketing world, email marketing continues to be a powerful tool one could use to make their products accessible to the right segment of the audience.     

What do you think of email marketing? Is it a part of your marketing strategy?    

When you do email marketing in the right manner, you can nurture your prospects and keep your existing clients involved with your business.    

Invest in the right tools    

You need the right tools and technology for things to go in the right direction.  

Email automation tools are necessary to ensure that you send the right emails to the right people at the right time and get timely insights about your campaign performance.   

For building an email list, you need email search tools like to find emails   

What is your goal for this campaign?   

Before you get started with an email campaign, you should define your goals and have good clarity on what you wish to accomplish.     

This will allow you to identify what needs to be done to achieve your goals.    

Now, let us see how to determine your goal.     

Ask yourself why you are sending the emails. For instance, if you wish to acquire new customers or clients, you can use this to determine each of your steps to attain the goal.     

Whom are you targeting?    

Understanding your target audience is significant to sending personalized content.  

As these questions to yourself;  

  • Who needs your product?  
  • What do I know about my recipients?  
  • What details does my target audience needs?  
  • How to segment the email list so that I can send customized emails to everyone?    

What kind of content are you going to share with your prospects?    

Once you know your objective and the target audience you need to curate relevant content.  

Always remember that you have to offer your prospects a personalized experience. You should invest in tools that will help you get a good insight about your prospects – such as their purchase behavior, spending capacity, the most used device to view emails, etc.    

When will you send your emails?    

You must send your emails to people when they are most likely to open your email. Only when you send emails in optimal send time, you can have increased conversions, email open rate, click-through rate.    

How will you measure your campaign success?    

Having a clear KPI (KEY PERFORMANCE INDICATORS) for your email marketing campaign is a principal factor before you launch an email campaign.  

If you do not know the metric that will measure your campaign success, you will never know where you are heading to.    

Final thoughts    

If you are planning to launch your next email campaign, you should ensure to keep in mind the points we have discussed in this article.   

I hope this article helps you to make informed decisions right from picking the right tool to find emails and take steps aligned with your business goal.  

I am discussing all kinds of business and finance topics on this blog and I hope that the information I provide will prove to be useful.