Here’s Why A Mobile-Friendly Website Is Important

According to a Google study, more than 61% of smartphone users browse the internet via their phones and tablets. In fact, more than half of mobile users check out a company or product through their phones. With those statistics in mind, there is no reason you should not build a mobile-optimized website. In the article below, you get to learn why a mobile-friendly website is important.

Increased Web Traffic

One of the reasons businesses create websites is to have as many people as possible visit their websites. You can achieve that by designing a mobile-friendly website. The number of people using laptops or computers is reducing as the number of mobile phone users increases. You can increase your web traffic, shares, clicks, and likes, and eventually, make sales and get a profit.

Remain Competitive

If having a mobile-friendly website is not on your list of priorities, then you are doing something wrong. Your competitors probably understand how important this is, meaning they have built a mobile-optimized website. Potential customers are likely to pick businesses that allow them to browse using their phones. If you are stuck, you may want to consider hiring a web design company like Zgraph to help you out. A professional understands all the elements needed to create a mobile-friendly website and will ensure you remain competitive in your field.

Improved Search Engine Ranking

All businesses want to rank among the top searches in their fields. It is one of the reasons companies invest in SEO marketing campaigns. Google and other search engines will rank user-friendly websites at the top as this is what customers want. If you want to rank higher on these search engines, this is something you will need to work on. Note that a website optimized for smartphones is not just a trend, but in today’s environment, it is a sign of a high-value website.

Makes it Easier for Clients to Reach You

The more convenient you make it for clients to reach you, the higher the chances they will do it. A mobile-friendly website means your phone number is easy to find, and someone can click on it and call you with ease. This is better for you because there is also a high chance of that website visit leading to a sale.

Enhance User Experience

A user-friendly website is not only visually appealing but also accurate. There are many things that can motivate a person to use a website, one of them being how the website has been designed. If potential customers struggle to navigate the website, they will leave it. Mobile-optimized websites are easy to navigate and load swiftly, hence enhancing the user experience.

Establish Trust

This is particularly important if you are trying to acquire new customers. You have to show them that they can access your brand at any time with ease. A mobile-friendly website is credible, reliable, and trustworthy.

The reasons mentioned above are why a mobile-friendly website is important for your business. At the end of the day, the investment is worthwhile and can bring in profits if deployed correctly.

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