Expand Your Real Estate Business Through Community Engagement

Community involvement allows you to meet new people and get to know your community. Therefore, to supplement your real estate direct mail strategy, consider becoming engaged in your local community. For example, you may speak in public, volunteer, participate in extracurricular activities, promote local businesses, develop giveaways and attend local events.

Public Speaking

Join Toastmasters to improve your speaking skills. Then, offer to speak at schools, networking groups, chambers of commerce and community meetings.

You may also share your knowledge through seminars and webinars. For example, you may discuss purchasing your first home, real estate mistakes to avoid, local market analysis, why owning is better than renting and tips for a quick sale.

Volunteer

Volunteering improves your reputation within the community and helps others. Choose your volunteer work strategically, but do something you enjoy. You may also learn something new about your community or markets.

Extracurricular Activities

Join local hobby groups and sports. Consider taking adult education courses, such as art or computer classes, where you will meet new people. Choose activities you enjoy.

Get involved with your children’s schools through the PTA and by attending their sporting events. Set up play dates with your children and pets.

Promote Local Businesses

Use your website, podcast and blog to promote local businesses and share information about admirable local people.

Neighborhood Giveaways

Set up neighborhood events and giveaways. For example, run a hot chocolate event in January or give away pumpkins on Halloween. Set up the event for a specific night and give the community notice.

Attend Community Events

Attend community events, such as farmer’s markets. Then, share your experiences through photos and videos on social media.

No matter how you become involved in your community, whether it is through public speaking, volunteer work, extracurricular activities, promoting local businesses, giveaways and community events, focus on having fun, not selling, and you will develop valuable personal relationships that may lead to professional assets.

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I am discussing all kinds of business and finance topics on this blog and I hope that the information I provide will prove to be useful.