Benefits of Different Types of Marketing
Marketing and advertising are how a company gets its name out and then ultimately their product into the hands of the customer. There are many different types of marketing that can be useful to bring about the goal of selling the product. Online marketing, word of mouth and sales marketing all have different benefits.
Online Marketing
Online marketing is any advertising that is done just online. This can be through SEO, social media or newsletter content. SEO can be effective in getting information out to a large group of people who are interested in the keywords of your field. Getting an SEO reseller to help with this type of marketing can be beneficial to make sure it is all done correctly.
Word of Mouth
Word of Mouth advertising isn’t necessarily you asking people to talk about your business, but rather you giving them an experience so great that they want to talk about it. This marketing strategy relies heavily on customer service. You want someone to tell their friends about you or even leave a good review online. Having 5-star reviews can be a great way for customers to know they can trust your company.
Sales Marketing
Have you ever been pulled into a store because they are having a big BOGO sale? Buy one get one advertising is considered sales marketing. Anything that you can do to get a customer into your store and to actually purchase something. Another example is offering discounts and coupons. Everyone loves a good sale, so this is a great to get more business.
There are many types of marketing all with their own benefits. To decide which one will work for you, you need to look at your goals and what type of audience you have. It is also a good strategy to use bits and pieces of all types of marketing to reach different types of people.