Managing a successful website takes a lot of time and money. That is why many webmasters decide to monetize their site. For webmasters looking for ways to monetize their site, there are different options to choose from, including CPM networks. Those networks operate on the basis of number of impressions, contrary to PPC networks. For a blogger this means that you get paid per each thousand impressions. Sometimes the amount you can earn is not high and it might be $0.10. However, in other cases it can be equal to even greater than $10. In any case, you need a lot of traffic if you want to monetize your site this way. It is important that your site should have dozens or even hundreds of visitors per day. The advantage of this system is that you do not have to place ads in intrusive areas, as from your point of view it does not matter if your visitors click on the links. Even if none of your visitors click on links you will still get paid. This way you can rather attract people to click on links that point to different pages on your website.
This type of advertising is especially attractive for those bloggers who have many visitors, but for some reason the click-through-rate is rather low. If a webmaster having a low CTR website would use the services of PPC networks, he would hardly earn any money. On the other hand, CPM networks look like a great way to monetize many sites. If you are in a similar position, then perhaps you should consider trying them out.