Not everyone who wants to start a business has a lot of start-up capital to dedicate to marketing. A lot of the time this causes a massive issue because people use it as an excuse as to why they are not getting the results that they want. In business, you have to be resourceful and sometimes that means you have to think outside the box. What does that mean? Well it means overcoming obstacles and finding ways to get your business the exposure it needs, regardless whether you have money or not.
In the early days of my internet marketing, I had no budget. I didn’t have any money to invest in adwords, facebook ads or any other paid advertising for that matter. So I found very clever ways of getting the message I had in front of eye balls. I didn’t come up with these strategies nor am I the only person who uses them, but I certainly became a master of these strategies very quickly. So I hope this post gives you some great ideas to take away, but remember one thing, you have to take consistent action if you ever want to see results!
Forum marketing in my opinion is very much my favourite strategy to employ, for the simple reason I enjoy helping people and putting my knowledge to use. Sometimes I even make a point to research questions too, but why do I do it? People are on forums looking for answers. If you type in your industry, followed by “forum” you will quickly find a regularly used forum. Once you have found a suitable forum, you need to sign up and begin to position yourself as the “expert” in your field. The way you do this is by answering people’s questions and providing value within the community. You have to remember though that no one likes spammy posts. Here’s the beauty of this strategy, all YOU need to do is create a signature for your profile with a link back to your website or landing page. I like to ask a question too, something like “find out how to build a long term sustainable business on the internet, with no prior experience needed!”. You need to relate your question to a pain that your target audience are suffering with, that is the key to being the expert in people’s eyes.
This is a really good way of leveraging any writing skills you may have. If you are not really a particularly good writer, then this may not be the strategy for you. But certainly it has served me well in generating more backlinks for my website as well as more traffic, often very targeted too. Guest posting again positions yourself as the expert in your industry and if you write a quality content, then you will engage the websites audience and entice them over to your website. Again the way in which you do this is through a link of your own at the end of the post. You can either do exactly the same thing as I explained in the forum signature, or you can leave your links in the text of the post. It depends on what you think is going to be the best timing and if it is going to be most effective.
The best way to obtain guest post opportunities, is to simply drop blog owners an email offering your content, but doing it in a way that you offer them multiple options to choose from. Send them title ideas and examples of your work. That way they will see you are a credible source of guest content and will be more inclined to include your work on their site. With this strategy however, it is a numbers game and you have to play it hard to get measurable results.
Syndicating Your Content
Okay, so this is a big one and you need to get it right if you are going to succeed on the internet. You cannot just create content and expect people to just find it. It’s a vast landscape of content out there, all of which are useful to someone. You need to spread yours to as many social media and presentation sites as humanly possible. The best way to do this is to use a service like hootsuite or buffer, which allows you to post to all of your social media sites in one go. Of course this is expenditure, so you could do this yourself, it will just take longer and you will need a schedule you stick to in order to be consistent.
Make use of all the social media channels, spread your content and promote it as much as possible. Remember, the more eyes that see your content the more chance you have of generating leads from it.
Another method of syndication is through presentation sites like Issuu and scribd. These are free services and you can convert your post into a PDF, once you have done this you just need to upload it to these sites. There are a lot of people out there using presentation sites to find information, so why not get your content on there for them to benefit from? Easy right?
So there you have it, 3 solid free marketing strategies you can utilize to generate exposure and leads for your online business. If you want to find out more about how you can turbo charge your business marketing and expand your growth rapidly, then check out www.JSPerformancemarketing.com now.
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