The Advantages of Vehicle Wrap Advertising

In order to make a lasting impression, more and more businesses are getting creative with their advertising strategies. Vehicle wraps provide all of the benefits of traditional marketing strategies at a fraction of the cost – all while reaching a more targeted audience.

The concept of car wrapping is simple enough; these additions are essentially vinyl stickers designed to cover the exteriors of motor vehicles. Companies are known to incorporate unique designs and branding to turn these stickers into mobile ads. With more and more of these popping up on roadways, it is easy to see the advantages of vehicle wraps:

Reach: Depending on the location and and use of a vehicle. businesses can make a large impression on communities after a single day on the road. With so many plain cars and trucks lining streets, it is difficult to miss a brightly coloured or uniquely designed vehicle. It is easy to daydream through a radio ad or miss a passing billboard, but a professional vehicle wrap turns heads, spreading your message all over town.

Cost: While many businesses opt for traditional advertising methods, they are not always the most cost-effective. Newspaper ads, for example, are expensive and are only designed to last for a daily or weekly run, meaning recurring costs for longer campaigns. Most wraps feature a one-time design cost that can be applied over and over again. Making the most out of advertising budgets is a goal for many businesses but it is hugely important for new businesses and start-ups.

Local Exposure: Spending money on radio or television spots casts a wide net but this is not always efficient. Most media stations broadcast over a large region, so not all listeners are within reach for service-based businesses. Instead of this wider net, a vehicle wrap targets potential clients that are already living or working within your community.

The Right Impression: While humour and clever designs might convey the unique voice of your company, they are not always permitted on traditional ad spaces. Billboards and other media outlets have rules and regulations about what can be displayed to public audiences. The sky is the limit with vehicle wraps, so you can showcase the quirkiness of your brand.

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