How to Make Product Samples More Appealing

Want to get people interested in your product? Why not give it away? Giving away free samples of products can be a very effective way to spread the word about what you have to offer and get interest for your product from potential buyers.

Just think about it, how many times have you found out about a new product because you were offered a sample at the supermarket or on the street? Many people get into a purchasing routine and stick to buying the same products week after week. They aren’t likely to try something new, unless they get a chance to try it and it really makes a great first impression. By offering free samples of your product you can get customers to try it for the first time so that they will consider buying it rather than the other products that they routinely buy.

In order to make product samples work for you, they need to be eye catching and appealing. First impressions are very important when you are offering your product to people for the first time and if it doesn’t catch their eye they won’t be likely to want to give it a try.

Making Irresistible Product Samples – Some Tips

So how can you make your product sample more appealing so that everyone will want to try it? To make your product stand out from the rest you’ll have to put a little more thought and planning into your product sample design. Here are some tips that you can keep in mind.

  • Decide why you are sampling the product. What is it that you want people to experience – the taste? The smell? The feel? Think about it and figure out the most important aspect of your product that makes it worth sampling.
  • Set up a sampling booth or display that will catch the attention of customers. You need to intrigue them so that they will be more likely to come over and try a sample for themselves. You should also have the complete product ready for purchase, should they decide to buy after sampling. You can set up cardboard counter displays next to the sampling area to promote your product.
  • If you have several products, only sample one or two of them. When there are too many different samples people can become overwhelmed and they won’t remember the specific taste of each product. Choose your best possible product that will really impress the customer and focus on it during your sampling campaign.
  • If you want professional help to put together a high quality product sampling campaign, you can hire a field marketing services
  • Make sure that you target the right audience- so that they will be more interested in your product sample. Is your target demographic families with young children? Or very health conscious shoppers? Or affluent shoppers who can afford the finest? Think about where these types of people shop or congregate and offer your sample in the right location.
  • Create packaging that is eye-catching and unique for your product samples. People are very visual and a cool packaging design will make a great first impression.
  • When it comes to the design of your packaging and your sampling booth, use eye catching bright hues that will capture the attention of people passing by.
  • If the sample is a food product, give people a way to eat it other than with their hands. Use toothpicks, small spoons, small forks or other tools. This makes it easier for people to taste the product without getting food on their hands and it also makes the sample feel more special to them.
  • If your food sample needs to be cooked, see if you can cook it on a portable cooking device such as a grill or a slow cooker right within the store. The smell of the cooking product can be a great way to attract people over to the product sampling booth, especially if it is something like bacon that gives off a delicious aroma when it is cooked.
  • These are just a few of the tips you can keep in mind when offering product samples, so that you can make them more appealing for your customers. With the right product samples and an appealing presentation you can spread the word about your products and attract a lot of new business. Who knows – the people who try your product today might become loyal lifelong customers who are big fans of the great product that you have to offer.

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